MARKETING SERVICES
to help grow your business
Whatever your marketing challenge, we’re here to help.
A Perspective That Energizes Customers & Ignites Growth
Effective Marketing is essentially about creating exciting opportunities to reach, address, engage and influence your customers. We know what it takes and also know how important it is to retain existing customers as it is to acquire new ones. Starting with research to identify consumer need gaps, we define possible brand opportunities and create a comprehensive go-to-market approach based on your objectives.
MARKETING STRATEGY
A key issue that most brands face is aligning of the marketing plans with business objectives. Most agencies don’t get it. They’re either focused on creative excellence or on media performance. Great Marketing puts the brand’s strategic short-term and long-term goals at the center. And that’s exactly what our team revels in – developing an all-encompassing strategy that blends everything together to craft highly-impactful customer communication, and media approaches to meet your goals.
DIGITAL MARKETING
To us, Digital is just a platform. The core is still marketing. Most digital agencies think that Digital Marketing is supposed to drive either likes/comments/shares or leads/click throughs/conversions. The art of influencing customers starts with understanding them, their needs & aspirations, and then using the science to build them into digital campaigns & content approaches that drive website traffic, responses, and leads. And that is what we revel in to help our clients exploit digital to the fullest.
EXPERIENTIAL MARKETING
Most digital agencies are focused on driving leads based on a CPC approach, without even bothering to understand consumer behaviour and path-to-purchase. Most of them don’t understand the value of Real-World Experiential Marketing and are focused on a single-minded digital-focused approach for driving engagement & results. We marry the two with an O2O approach, that converts Offline to Online and vice versa, helping brand engage & convert consumers wherever they may be.
MEDIA PLANNING
Google Adwords, Facebook, Twitter, LinkedIn, etc., etc. A good media planner normally covers each one. A great media planner looks at the interplay of all to determine what to use for which product, at which time, with which audience. Our media planning & operations team excels in this and more, especially on how to use leads of one platform and address them through another platform to keep the funnel warm & growing. All at a cost that works in favour of the client and not the platform being used.
A COMPREHENSIVE RANGE OF MARKETING SERVICES
AGENCY OF RECORD
As a full-service agency which is driving your entire marketing effort, we not just provide a strategic road map for success, we also execute the same with our comprehensive creative, media, technology tools solutions.
SPECIALIZED PROJECTS
We also work on a project basis with clients where we feel we can actually make a business impact for them. Whether online or offline, or pure tech-development, all our projects are focused on solving a marketing challenge.
LEADS ENGINE
LeadGen & B2B Handshakes are specialized services offered by us. With a mix of digital platforms, our own databases & proprietary tools, and hybrid models involving both offline & online approaches, we get the leads flowing.
OUR PROVEN PROCESS
DISCOVER
We start with understanding your business challenges & issues, and your goals.
PLAN
Next, we do a dive-dive to research and create a plan along with timelines & budgets.
EXECUTE
Based upon your suggestions, our inputs and final approvals, the plan is put into effect.
OPTIMIZE
Ongoing tracking of campaign performance & optimization to ensure desired results.
